7 New Facebook Changes Impacting Businesses
Facebook has been
bringing in innovative features and updates regularly and the altered look of
Facebook has optimal usability for business owners. Let’s overview seven changes that have gained
popularity among the business owners:
The New Profile
Image and Cover Photo Feature: Through this feature, you can attract enough attention
towards your profile or business page on Facebook. Cover Photo is a feature
that I like most, because it offers you a vast space to be more presentable for
your customers. This feature of cover photo, as opposed to the old photo strips
on top, is fabulous because it grants a bold impact or presence to the business
owners.
Cover photo dimensions are around 850 x 315 pixels. However, there are
few restrictions related to cover pictures for Business Owners and before
posting a cover photo, you must read the Facebook policy about it. The Dimensions of profile picture are 180 x
180 pixels and business holders may use it for logo display etc.
Pinned, Highlighted
and Larger Posts: the best thing about Facebook is the fascinating manner or story
telling that goes around there. The new features of picture and videos make
them more eye-catchy and highlighted. You can also choose to highlight a particular
story and it remains that way on your timeline. You can also make use of the
“Pin” feature, through which a post can be pinned on top for a week or so.
Milestone
Availability: Milestones is another fascinating thing in the new Facebook
timeline. Through this feature, you can share with your customers the important
events or stages in your business. In other words, you can share your success
or achievement story with the world. The fan posts occupy a separate area and
for this reason, you can use timeline for the story about your business in a
more focused manner. A more visually engaging timeline is better than a totally
worded one.
More Apps: the new Facebook
has rid every one of the previous landing tab. There are, still, a lot of
applications available and you can also create a customized welcome tab. You
can showcase around 12 apps and out of these 4 will be dominant (will be
highlighted by you).
Facebook Deals: This is the most
awaited feature. Through this your page gets heard and a vast fan recognition
by spreading of Facebook offer message or post. This feature can prove to be a
tremendous hit for your business and it, specially, works best for small
business promotion. You can offer little free things to your customers, in
order to attract them via Facebook Deals.
Admin Page Insights
and Messaging: The insight page has also been changed and you can access it,
conveniently, by going to the Admin panel from the upper right corner. Admin
panel also offers a varied navigation, now.
Advertising through
Facebook: Now, Facebook ads are going to be larger and much profitable to
the business owners.
These are only
seven out of the many already made or about to come changes in Facebook Pages
and Profiles!
(I am Susan Hannan from Pass Certification Looking for Pass
Certification exam assistance? Let’s take benefit of Pass Certification
self-paced Cisco Certifications training material and clear
your IT certification on first try.) Labels: Facebook Business, Social Media
