In this new digital age, modern technology plays a vital role in our society. We are in the hype of social media and social networking sites are being used as platforms for various purposes such as promoting causes, advocacies, businesses or advertisements. In this generation, popular networking sites such as Facebook, Twitter, Tumblr and Youtube are examples of sites widely used in our every day lives. Technology paved the way for e-commerce as a new culture and way of life. Many businesses have been successful in putting up their own website and using these social networking sites such as Twitter, because the internet is a like a vast universe where they can easily make connections with their customers. In this article, we will discuss how Twitter, a micro blogging social networking site, be an extension of your company's CRM efforts.
Some of you may be wondering what is CRM?CRM stands for Customer Relationship Management. It is basically the management of company's interaction to their customers. It is one of the most vital aspects in different businesses. CRM can make or break your business. That one reason why it is important for your business to support the needs of your customers.
So what does Twitter have to do with CRM? Twitter is a free social networking site. It can be used as a platform to advertise and promote company products and it can also be used to interact with people from all walks of life. Twitter is known to be the hype among many celebrities, teens and big companies as well, because aside from gaining popularity and many followers, you can also reply to every message- whether thru direct message or via reply. A lot of people also use Twitter to update everyone (their followers) about the latest events or happenings in their lives.
With twitter on, you can do 5 things with your CRM:
5. Customer Service or Tech support